After groundbreaking Toyota move with Tesla, Daimler is pushing its way into Electric Cars mass market and in Asian market with BYD. Companies have announced a few cooperation ideas before and now it is the time is for the bold action and they are establishing a J/V. Auto Majors are buying time in Electric Car market battle field. Nissan is a clear leader on the pricing side for EV now and GM Volt will be first to market with Range Extender model alongside with BYD. Toyota has lost its time on Soft Hybrid side and Daimler was very cautious with its engagement in Electric Cars as well. Daimler has made an impressive Electric show at Frankfurt Motor Show last year, but real things were among Hybrids and Smart Electric to test the grounds with small town car. This concept model above was still at the prototype level at that time. Now BYD will get premium auto brand, safety and mass production technology and Daimler will get access to batteries, low cost production base and the market.
"Competition for Oil is heating up and aggressive move by China into Electric Cars leaves no other options for US than to follow. In order to keep power China needs gradually improve standard of living, it will bring upside pressure on labor cost. Electrification will not only provide Energy Security to China, but will significantly reduce the cost of its transportation element and provide another opportunity to stay among low cost producers. Situation is completely different to U.S. - they have capital to invest in Electric Mobility CAPEX now and rip the rewards of lower cash cost on transportation side later. We will refer you to the Economics of Electric Cars.
Recent Ash Cloud events in Europe brought a very sobering sense of the feeling to be grounded. It is amazing how many things are taking for granted. This time it is Ash Cloud - what will happen with oil above 150?
Electric Cars is the only commercially viable technology today to sustain mobility world wide with rising Oil prices. Lithium is at the heart of Green Mobility revolution - it is an industry adopted standard for batteries and billions of dollars are invested into battery technology and upcoming by the end of this year Electric Cars on a mass market scale. This Bull market is still very young - only a year or so from the beginning after the crash of 2008."
The Malay Mail:
Submitted by amir azree on Friday, May 28th, 2010
Friday, May 28th, 2010 11:04:00
ENVIRONMENT FRIENDLY: The BYD Auto on show at the company's factory in Shenzhen
FRANKFURT: Chinese auto group BYD (Build Your Dreams) and German luxury car maker Daimler announced yesterday a joint venture to mass produce an electric car in China. A new research and development group to be called Shenzhen BYD Daimler New Technology Company will get an initial investment of around US$87 million (RM286m), a Daimler statement said. "We are well-placed with our new joint venture to make the most of China's enormous potential in electromobility," Daimler chairman Dieter Zetsche said. Daimler is to bring "knowhow in vehicle architecture and security" to the venture , while BYD will contribute "its competence in batteries and propulsion systems for electric vehicles," the statement added. The world's oldest automaker and one of the youngest aim to market the vehicle under a new jointly-owned brand, joining forces to target China's fast expanding urban market. Around 16 million autos are currently sold across the country each year. Launched just seven years ago, BYD Auto now claims to be the sixth biggest car maker in China and its future plans are focused on electric or hybrid vehicles, building on the experience of its battery-making parent group. The Chinese firm, in which US billionaire Warren Buffett holds a stake of 10 per cent, has already begun to sell its electric E6 model as a taxi in the southern city of Shenzhen and aims to distribute the car in Europe next year."
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