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Saturday, September 4, 2010
Aston Martin sells one model every two days in Brazil
The Brazilian market for luxury goods is better than the English Aston Martin expected. With the official start of sales in August in a single store in Sao Paulo, the brand adds 16 units in 30 days. The cheapest model is the coupe version of the V8 Vantage, sold for $ 600,000.
Even before the official opening, a unit of the DB9 model had already been sold for $ 850,000. The most expensive car in the shop is the DBS, which starts from $ 1.23 million.
The estimate of the SHC group, which represents the brand is selling 50-60 units per year. "We have not increased our estimate of sales, because that initial demand is always higher, but the number is quite impressive and if it continues, we will revise our projections," said the G1 to general manager of Aston Martin in Brazil, Helena Farah
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